Weber: BBQ Cultures | Main Film

“The core idea for this project was to travel through 5 different countries, settings and groups of people. Bringing home the point that always, somewhere, there’s a barbecue going on. All 5 different countries were shot in and around Cape Town. The film lived in an interactive version, a stand alone cut, and a 30, 20 and 15 second cutdown.”

Client: Weber
Agency: Uncle Grey Copenhagen
Production: MediaMonks

Creative Director: Jimmy Blom
Interactive Director: Jeroen van der Meer
DOP: Robbie van Brussel
Editor: Will Judge
Grading: Joppo in de Grot
Music: Jorrit Kleijnen
Film Producers: Noor van Geloven

For the 2015 bbq season Weber gave their customers more bbq stuff than you can shake your spatula at. In this immersive experience, we invite our grillers on a journey through bbq cultures across the world; to discover, learn, and be inspired. Weber takes you on a multicultural journey through the diverse BBQ’s that exist in the world. Each with their own character, food and guests. You are invited to into the cultural traits of five specific BBQ’s through interactive tools, tutorial videos and cultural insights. The multitude of BBQ content makes this a rich and delicious journey. Main Film https://vimeo.com/127710998 Website http://bbqcultures.com UncleGrey https://unclegrey.dk MediaMonks http://mediamonks.com

“The case video of the interactive website.”